Ideograma

Monex

A new corporate identity reflects the evolution of Monex as a portal that connects businesses to global reality.

The Monex success story is unlike any other in the Mexican financial system. Starting out in 1985 as Divisas Monex (foreign exchange) it is today a financial group that has multiplied its capital four times. It is a powerhouse with a stock exchange, a bank, and has international subsidiaries located in the principal financial centers of the world. Monex is the industry leader.

The last decade has seen Monex slowly but surely moving on from currency exchange to a strategy based on diversification. It has evolved from offering a single product to offering multiple services; from being a company to becoming a financial group; from forming a Mexican company to establishing itself as a global organization.

In essence, Monex is all about agility and specialization in business growth. Its point of difference is its solid leadership in international trade flows and business acumen. Its relevance is that of an effective promotor of the generation of wealth. Based on these concepts Ideograma found that Monex has - right from its beginnings - created “bridges of value”, connecting clients and their businesses, staff, allies, governments and financial markets with the rest of the world.

We were inspired by this brand story to come up with the new identity for Monex. We took the emblematic “O” of the name and transformed it into a portal, a point of access, or eyehole, through which transactions take place.

Con la paleta de color, inspirada en los azules históricos de Monex, transmitimos la formalidad sin perder un toque de modernidad y dinamismo. Con el mismo estilo fotográfico reforzamos los tres conceptos clave de su narrativa: el puenteo entre planes y realidades, objetivos comerciales y crecimiento empresarial; el valor de las relaciones y el talento de las personas vinculadas a Monex; y el dinamismo, reflejado en la diversidad de soluciones que ofrecen para acortar la distancia entre sus clientes y sus objetivos, agilizando que lleguen a ellos más rápido y de la mejor manera.