Questum

Arquitectura de marca, Naming, Identidad corporativa

A renewed brand reveals the potential of the leading metal-mechanic group in Mexico

Grupo Quimmco is a well established family business in the north of Mexico, that for more than three decades has become one of the most important industrial producers. They carried out a strategic merger of their metal-mechanic division, to pull together their different companies under a single brand that is designed to catapult them as the undisputed leaders in the region.

This is how Questum was born, a strategic brand that will allow the Group to benefit from an efficient sales model  and a more unified corporate culture.

The signature consists of a symbol in the shape of a capital Q, made up of two simple parts: a rectangular piece and a circle in which it fits perfectly, representing the integration, precision and synergy of its corporate essence.

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The identity was inspired by the concept of potential that unleashes the idea of union, an idea from which all elements emerge, under the brand slogan: "United we unleash potential”. The name Questum, which is similar to Quimmco, a word derived from "quest", evokes the constant search for improvement, innovation and new challenges.

We set out to reflect both Quimmco’s and Questum’s ability to bring about union within this Group. The manufacture of vehicle parts is now a cohesive integrated movement.

Questum is a robust brand that will continue to represent for many more decades high-capacity integrated solutions in the metalworking industry.

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The extraordinary power of symbols