FREL

Corporate identity, verbal and visual narrative, developed for the most iconic real estate developer in Mexico, by Ideograma

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After six decades of keeping a low profile Grupo FREL, expert in residential, commercial, hotel and corporate developments, decided it was time for a change. It was the perfect moment to start talking about their prestigious track record and legacy, their talent for spotting the best sites for their developments, the changeover to a new generation in a family business and its move to corporatization, as well as their capacity for leading the sector in Mexico. 

We took the four letters of FREL and turned them into four large stylized windows that give a view of their developments.

Through these frames we see beautiful, esthetic and sustainable designs, together with an elegant and neutral palette of colour that complements the tones of the images
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BIVA

Casa Brugal

Volaris

The value of your brand